More than 3.2 billion people worldwide are active daily on social media platforms. So which ones are you going to speak to in 2020?


Social Media changes every day – fact! But what you must have is a basic plan and strategy that works 24/7! Here are my top pointers for focusing, planning and executing a social media strategy that’s right for your business in 2020.

1 – Understand your business: who is your target audience, and where do they hang out?


If you’re Business to Business, then your best bet is Facebook, LinkedIn and Twitter.


If you’re selling Business to Customer, it’s much broader – but you’ll want to look at Facebook, Instagram, Pinterest, TikTok and SnapChat.


Think about what your customers’ pain points are, and how you can help with them. What do they want to read about from you? Are they looking to be educated, entertained, or inspired?


Remember: social media isn’t just a platform for marketing and advertising; it’s truly the best place to nurture trust and build a relationship with your audience. Give Value – Listen – Respect and Earn Trust.

2 – Content: Break it Down

You’ve got 52 weeks of content to plan, so break it down into more manageable chunks. Come up with some monthly themes, or devise a weekly plan that is eat/sleep/repeat: #MondayMotivation, #WednesdayWisdom, #FridayFeeling.

Don’t forget to check out your competitors – see what’s working well for them, and take inspiration from it for your own content.


Content ideas:

1. Share your morning routine

2. Give a home/office tour

3. Outfit of the day

4. Share your daily to-do list

5. Share how you’re feeling – excited, unmotivated, tired, proud…

6. Talk about the pit (hardest part of your day) and your peak (best part of your day)

7. Show more photos of what happened that day, even the bloopers, and share your best pic on your feed but use Stories to continue the story

8. String together a series of photos from the same scene and add text to tell a story that links from one clip to the next

9. Show your product on video

10. Sneak peeks of new products

11. The making/creating process

12. Your work area

13. A day in the life – where you have coffee, school drop off madness, workouts

14. Time-saving hacks – meal prep, productivity tips

15. Share a video of how to access the latest releases on your website

16. Record a hyper-lapse of you packaging up an order or get creative with stopmotion

17. Answer a frequently asked question using the video feature

18. Shout out a fellow business that you think they’ll love

19. Shout out your customers/clients

20. Share a resource, recipe or book that they’d love

Schedule 60% of this content, and do the rest manually when you have time to share and engage.

3 – Share your content!!

 This bit’s tough, because you don’t want to spam, or be seen as irrelevant, so do this carefully. Choose one or two really good groups to share your posts into, and make sure you’re giving value 80% of the time you post to them: information, testimonials, link to the news, link to PR day.


Be a valuable member in that community, so when someone needs help, people think of you first as a recommendation, because they trust you – or work closely with the managers of these groups so they can help PR you, and tag you when someone is looking for your services. Engaged groups of 5000 or more members are a vital place to be visible but remembered for the right reasons… LESS is more and a strategy is vital.


Look at Influencers as a way to share / tell your story:  When it comes to influencer marketing, it’s time to look beyond the old adage “go big or go home.” For the biggest bang on social media, brands should consider the impact of micro- and even nano-influencers. Micro 10-50k Nano up to 500k.

Sharing from Instagram to Facebook: You can 100% share from 1 to the other, but maybe go in and edit your Facebook post to tag in the business/es on Facebook instead of Instagram, and take out a few hashtags. They DO work the same on Facebook but not so many use them!

4 – Insights – Insights – Insights

The only way you’re going to find out what’s going well and what isn’t, is by analysing the performance of what you’ve put out there. You can access all of this information in the Insights or Analytics facility on your profile.

Check out:

  •  What is working well?
  • What is getting the best engagement?
  • When is the best time to post on the page and in your groups?
  • Is your reach going up?

Only when you have your strategy, and knowledge of what works, should you then seek a Facebook ads expert. Facebook Ads go straight to your customers, and they can be re-targeted too.

5 – Learn about the 2020 trends, including new kids on the block: TIKTOK

Video story content is king, and that’s not likely to change any time soon. Social media platforms, including Facebook, Instagram and Snapchat, are already pushing brands to produce video content through Story Ads, in part because these ad campaigns often see higher click-through rates than traditional News Feed ads. Twitter is also jumping into the fray with six-second video ads. Personalized content will take this trend to the next level.

Video continues to be one of the most important trends in the social media world. In fact, video will make up 82 percent of all internet traffic in 2020, according to Social Media Today.

Subtitling videos is paramount for engagement. Rev is a simple service in which you upload a video and it quickly matches you with a transcriber. Everything is handled via a very intuitive platform, and turnaround is often less than a few hours.

6 – Stories

If you’re not on Stories you’re missing out on sharing your message, not to mention driving traffic to your website, and getting free leads and SALES.


Storytelling Top Tips:

  • CLIP 1: Tell them what to expect
  • CLIP 2 – Generate interest and intrigue
  • CLIP 3: Core message – Teach, share or show
  • CLIP 4: Core message – Teach, share or show
  • CLIP 5: Core message – Teach, share or show
  • CLIP 6: Call To Action: swipe, click, share, DM

In Summary:

  • Choose your platforms 
  • Read up on the new trends, hints and tips from the experts in the world
  • 52 weeks of content – or a month by month theme?
  • Educate / entertain / inspire / Share / Testimonials / Weekly news
  • Schedule 60% of the time, and do the rest manually when you have time to share and engage
  • No SPAM just JAM – Juicy Ad Management
  • Know your insights like your inside leg measurement!
  • Video story content is king
  • Share from Instagram to Facebook… but edit afterwards
  • Stories – If you’re not on Stories you’re missing out on sharing your message, not to mention, driving traffic to your website, getting free leads and SALES.